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The Facebook Certified Digital Marketing Associate is one of the Facebook Blueprint Certifications and this credential is awarded to entry-level digital marketers who have foundational proficiency in the skills, tools, advertising policies and best practices required to buy ads on Facebook, Instagram and Messenger.

How it was started?

I am looking for improving my knowledge of digital marketing since it can be beneficial for my project and learning as well. Recently Facebook Developer Circle offered this course for Community Leads. So I thought to grab that opportunity. There were lots of resources out there to prepare for the exam. The Facebook blueprint also has a complete course specially designed for this exam as well.

I spent some time on completing the course. It was full of learning about Facebook’s platforms when I look back after completing the exam. I got to know that there are lots of things can be done behind the ads we post on Facebook. I have tried boosting a post on Facebook and checking for the status after the completion. But this new knowledge impressed me. There are lots of things we can do for better marketing. This includes the way of posting, What is posting, Who will be the target audience and ad analysis at the completion of the ad delivery process to get a better idea how the ad went and what we can do better for the next ad.

After that, the next step was taking the exam. I have booked an appointment through Facebook. The exam platform was Pearson VUE. There are normal rules to follow when taking the exam from your own laptop. Such as running System test on the same computer, the same location we will be testing from on exam day. The total exam duration was 90 mins. In the end, I was a different experience for me since I am normally lying in the development area.

Things I got from this certification

Manage ads through Ads Manager
Advertising Objectives
Digital Media Buying
Facebook Advertising
Essentials for posting Ads
Managing Facebook pages
Facebook Messenger Advertising
Facebook Reporting
Instagram Advertising
Social Media Marketing
Split Testing
Managing Audiences
Handling Budget

There are thousands of success stories of using Facebook marketing on uplifting small businesses. That is a great platform for small business owners to get their products on stage for a free or fair price. You don’t need to think much, Facebook will handle everything for you.

There are several other certifications as well if you are looking for some other skills.

Facebook Blueprint certification badges

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